EXPONENTIAL- ADDICTIVE IDEAS
Within 30 years you will have taken 30 steps. 1…2…3…4…5… That is linear thinking.
In an exponential world, within 30 years you will have taken a billion steps. 1…2…4…16…256. That is exponential thinking.
Just think about the next 5 years, and how the tsunami of new technologies, will facilitate and accelerate these possibilities:
• 50 billion devices will connect our world (the internet of things), generating over 50ZB (that’s zettabytes, which is 10 to the power of 21 bytes) of big data
• Computing power (Moore’s law still holds, doubling power ever two years), data speeds and network reach (Metcalfe’s law, value of network is relative to the square of nodes) will grow relentlessly.
• 1 billion robots, drones and artificial intelligence programs will design, build and deliver our goods (replacing routine human roles, but liberating us to add more value in human and creative ways).
• Size of devices, cost of storage, relevance of geography, time to market, and the old economic frictions (the main ways in which lazy businesses still seek to profit) will decline towards zero.
The impact is exponential and it’s growing. WhatsApp creating $19 billion in 3 years through addictive ideas. Periscope sold for $100m before it was even launched. Add 3D printers and robotics, big data and biotech. Ideas and networks harness the power of technology, imagination to progress at speeds and multiplying the possibilities to grow and create value magnitudes like never before.
Exponential is the theme of our Marketing Summit in 2016. I’ll be Istanbul for my 12th year, hosting the summit and bringing together the best marketers, role models and thought leaders from across the region. We want you to go away with much more than just addictive ideas, but also with the inspiration and insights to make exponential growth happen in your brands and businesses.
In this context some of the themes we’ll be exploring are;
• Exponential Ideas: Addictive ideas; big, contagious, audacious
• Exponential Markets: Changing expectations; insight, futures, global
• Exponential Brands: Unicorn Brands; hypergrowth, collaborative, disruptive
• Exponential People: Powerful Consumers; impulsive, social, authentic
• Exponential Tech: Smart Networks; fast, intelligent, connected, interactive
• Exponential Products: Intuitive Design; human, iconic, personalised
• Exponential Communication: Liquid Stories; creative, evolving, integrated
• Exponential Results: Rocket Growth; leadership, investment, reputation
Are you thinking exponentially?
To find the answer of the question, we cordially invite you to Marketing Summit 2016.
“Gamechanger” that creates exponential
Peter moved to managing global brands to adopt a value-based marketing model, and to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. He is a Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools.
Fisk features on the Thinkers 50 “Guru Radar” as one of the world’s top business experts and was described by Business Strategy Journal as "one of the best new business thinkers". Peter’s new book "Gamechangers... Are you ready to change the world?” has been nominated for Marketing Book of the Year 2015. His other books include "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages.
Leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to make sense of fast changing markets, and find new ways to think, compete and win.
The most effective marketing genuis of the earth,who reads the conusmers like an open book
MARTIN LINDSTROM is one of TIME Magazine’s “World's 100 Most Influential People”, he ranks #18 amongthe world’s top business thinkers according to Thinkers50 and since 2013 and over three consecutiveyears 30,000 marketers has selected Martin as the world’s #1 branding expert.
Martin is the author of seven bestselling books including New York Times and Wall Street Journal bestsellerBuyology (Doubleday, New York). Martin Lindstrom’s next book: Small Data – The Tiny Clues That UncoverHuge Trends (St. Martins Press) is released 23 February 2016.
Lindstrom is a trusted brand-and-innovation advisor to numerous Fortune 500 companies, including LEGO,PepsiCo, Red Bull, Estee Lauder, Nestlé, SAP, The Walt Disney Company, Tesco, Carrefour andGlaxoSmithKline. Over the years he’s developed an unorthodox way of doing what every company saysit wants to do: understand its consumers’ deepest desires and turn them into breakthrough products,brands, services or retail experiences.
He is by Forbes recognized as one of the world’s leading brandexperts, having pioneered the introduction of brands on the Internet (1994), the principals of Clicks &Mortar (1997), drawing parallels between religion and how brands are to be built in the future (2000),using our five senses in branding (2004), introducing neuroscience in advertising and branding (2007) andexploring the next generation of word-of-mouth communication (2011).
Due to his groundbreaking work, Lindstrom often features in the Wall Street Journal, the New York Times,Bloomberg BusinessWeek, the Washington Post, USA Today, The Economist, Harvard Business Review, TheIndependent, The Guardian, and Der Spiegel. He regularly appears on ABC, CNN, CBS, FOX, and the BBC.
Buyology was voted “pick of the year” by USA Today, and it appeared on ten of the Top 10 bestseller listsin the U.S. and worldwide, including the New York Times and the Wall Street Journal. His book BRANDsense was acclaimed by the Wall Street Journal as “…one of the five best marketing books ever published.” His six books on branding have been translated into more than 50 languages and publishedin more than 70 countries worldwide.
Lindstrom is a regular contributor to Fast Company, TIME Magazine, and NBC’s TODAY Show with hispopular “Main Street Makeover” TV series.
Financial genius reshaping
business models, visionary entrepreneur
Mark Zaleski is an Angel investor, consultant, senior executive and non-executive company director specialising in multi-country, high-growth e-commerce, digital media and SaaS businesses. He has accomplished a significant number of investments, fund raises, business acquisitions, integrations, turnarounds and exits.
Since 2007, Mark is the main investor and the Chairman of HES N.V., a leading online movie rental site in the Benelux. From 2011 until it was sold in 2013 (to Cyrte Investments), he advised the Supervisory Board of Emesa N.V. the leading e-commerce site in the Netherlands for travel and leisure packages.
He has invested in several other high-growth internet businesses across Europe such as QXL ricardo (sold to Naspers), Dailymotion (sold to France Telecom), Shutl (sold to eBay Inc), Digitouch (MBO), Limundo, LimeJump, Maven, Mondo, Wave Optics and Wikimart. Since October 2014 he is an investor and non-executive director in GoCardless and Show-My-Homework and most recently Chairman in Dynistics since March 2015. He is an Investment Partner in PROfounders Capital and Passion Capital.
Mark was Chairman and CEO of Paris-based Dailymotion from 2007 to 2009. Under his leadership the company became the world’s number one independent video-sharing site with over 60 million unique visitors and 1 billion video views per month. He helped raise €25M in new capital, set the strategy, led the legitimisation of its existence and business model, grew the company rapidly across the globe (at the time of his leaving it was the fastest growing online video sharing site) and led in monetisation putting significant distance in all areas to other independent competitors.From 2000, Mark was CEO for QXL ricardo plc (QXL.L), a leader of online consumer trading platforms.
Mark has a Masters in Business Administration from the University of Oxford. He was featured in Dan Matthews’ book ‘New Rules of Business: Leading entrepreneurs reveal their secrets for success’ and is a Fellow of the Institute of Directors and a Fellow of the Royal Society of Arts.
Technology consultant that writes the future of digital money by creating Bitcoin
Peter Vessenes is the co-founder of the Bitcoin Foundation, and served as its first Executive Director and Chairman. He launched the first Venture-backed Bitcoin Company in 2011: CoinLab, Inc.
Most recently, he published a set of possible protocol and cryptographic attacks against modern Smart Contracts, giving a precious one week warning to groups like TheDAO. Unfortunately, they ignored the warning and lost $50mm in a theft shortly thereafter.
He has consulted for and advised numerous groups about the Bitcoin technology, including the Department of Treasury, FinCEN and the US Senate GAO. He has introduced Bitcoin to and helped build Bitcoin practices at major law firms like Perkins Coie, and is a trusted advisor to big four accounting firms like Deloitte Touche Tohmatsu, Price Waterhouse Coopers and major Venture Capital firms like Lightspeed Venture Partners, DFJ, Ribbit Capital, Pantera Capital, Cedar Hill Capital and others.
Peter Vessenes is an internationally known speaker and expert in his domain. He graduated from Brown University with an Sc.B. in Mathematics and an emphasis in cryptography.
Award winning brand professor from luxury consumption world
Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School and a visiting professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and prior to MBS was an Assistant Professor at the University of Minnesota, London Business School and a visiting professor at MIT Sloan.
His research includes publications in the Sloan Management Review, Harvard Business Review, the Journal of Advertising, and the Journal of Consumer Research.
An avid writer on branding, Mark has written a weekly column on the topic in the UK for Marketing Week for over a decade. On 3 occasions he has been judged the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He was the recipient of the Ferber Award in 2000 for his doctoral thesis and has won MBA teaching prizes at MBS, LBS, MIT and SMU.
Mark has worked globally on projects ranging from brand strategy, market research, segmentation, CRM and brand extension. His clients have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Cloudy Bay and WD40. For thirteen years - from 2002 to 2015 - he served as in-house professor for LVMH - the world's largest luxury group - working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy.
Retail leader that aim sustainable consumption to all over the world from local producers
Taking various positions at Metro Group since 1997, Özerkan worked as the Member of the Board at Metro Cash & Carry Romania, Hungary, Bulgaria between 2000-2005, was the Member of the Board at Real Hypermarkets Romania & Ukraine between 2005-2008 and he worked as the Managing Director at Real Hypermarkets Turkey between 2008-2011.
Özerkan has been the Managing Director at Metro Cash & Carry Turkey since 2011. Following the vision of Metro Cash & Carry, Özerkan carried out many projects on sustainable agriculture, fishing and livestock and he played a key role in the sales of local products in Turkey and in other countries in which Metro operates. Özerkan works with the goal of helping the customer’s to differentiate while contributing to local manufacturers’ economic and social development.
Young and innovative director of digital and music world
Graduated from the International Trade Department of Bogazici University in 2005, Ergül Civi began her professional life in the same year at MTV music channel as a Sales Executive.
From 2007 to 2010, she was positioned as the Sales Manager of two tech companies, YMG and LinkZ respectively. In 2010, she was transferred to Microsoft Turkey as a Senior Account Executive responsible for building partnerships for MSN, Skype and Windows Live platforms.
Since 2013, she is the Country Director of Spotify Turkey, building the organisation, directing a high-performing sales team, working closely with all functions within the company, evangelising Spotify in Turkey and managing advertising sales in the local market. She is also the local spokesperson of Spotify, attending various university conferences, digital events and so on.
Creative consultant of the most admired companies
Tanyer Sönmezer trained in mechanical engineering at MIDDLE EAST TECHNICAL UNIVERSITY, but he never practiced his profession. After receiving an MBA and a master's degree in marketing, he attended several training programs, such as "Effective Management of Boards of Directors" at HARVARD BUSINESS SCHOOL, "Leadership" at the OXFORD LEADERSHIP INSTITUTE, "Innovation" at MIT, "Change Management, Design Thinking" at STANFORD and “Making Innovation Happen” at LONDON BUSINESS SCHOOL. However, he is a CONSULTANT who has learned about life working at an AMUSEMENT PARK.
His roles as chef, magician, pilot, photographer, and conference speaker aside, he prefers to be an ordinary HERO for those he loves. Sönmezer is the CEO of the Management Centre Türkiye (MCT) Group, consults to all prestigious companies in Turkey. He wrote two best-selling books: “Yöneticinin Sırt Çantası” (Backpack of a Manager) and “Yöneticinin Beslenme Çantası” (Lunch Box of a Manager).
The leader of the technology company, that is mentioned as from the local brand among to the world brand
Born in Berlin in 1974, Ergün Güler, started his career at Vestel in 1999 as Finance Specialist and then functioned as Deputy General Manager of Vestel Group of Companies responsible from Finance, Treasury & Accounting between 2006 and 2012. Assigned to Zorlu Holding as Chief Risk Officer & Treasurer in May, 2012, Ergün Güler has been serving as General Manager of Vestel Marketing Corporation since October, 2012. Ergün Güler holds a Bachelor’s degree in Business Administration at Dokuz Eylül University and an MBA from Bilkent University. He is married and has a child.
Oliver Hupp joined GfK SE in 1999. From 2012 until end of
2013, Oliver Hupp has lead a newly created company branch called Brand &
Communication Research Consumer Goods, Services & B2B with 60+ employees.
With this team he served local and international clients on matters related to
strategic and operational brand management and advertising research. In 2014
Oliver was appointed as the Head of Consumer Goods and Retail Industry Germany.
In this role he was responsible for building a team of Local and Global Key
Account Managers. Since March 2015 he is working as Global Director Brand Strategy
and Tracking in GfK’s global Brand and Customer Experience team. In his role he
manages the future strategy and operational success of GfK’s brand research
has published several articles on brand management, presented at national and
international conferences and received multiple awards for his research and
publications, for instance the ARF Great Minds Award 2013 or ESOMAR Best Paper Awards.
Exponential Insights … The power of small data in a world of big data
OLIVER BRITZ is the brand consultant for LINDSTROM company, an insight-driven marketing consulting firm with Fortune 100 clients around the globe. Britz has been engaged in extensive international project management, has explored consumer insights in many different cultures, and has consulted on brand architecture and strategic positioning for diverse brands across numerous industries.
Having conducted extensive, in-depth interviews with hundreds of consumers in over 14 countries, he has honed his ability to use simple communication to analyse an individual’s deep-rooted emotional drivers. He has acquired a high level of self-awareness, giving him the ability to see through filters and façades to the truths beneath. In his work environment, he is often required to work simultaneously with a variety of personalities.
Britz is a trusted brand-and-innovation advisor to numerous Fortune 500 companies, including LEGO, PepsiCo, RedBull, Estee Lauder Companies, Nestlé, The Walt Disney Company, Carrefour, and GlaxoSmithKline.
On behalf of an ecommerce startup in Russia, Britz interviewed consumers across Russia, creating a unique approach to break rigid cultural conventions and explore human emotions. He acted as CEO during the early phases of company development, built an outstanding professional team despite the challenges of the Russian talent market, and was eventually offered a position on the company’s board of directors.
As a consultant for a Brazilian beverage company, Britz interviewed nearly 100 consumers in their homes in 16 cities across Brazil. After coming to understand the true nature of consumers’ emotional connection to the brand, he mapped consumers into profiles and target groups, developed concepts to rebrand the company, managed the relationship between the company and the advertising agency, and ran strategic workshops for management.
Britz’s other clients include a wealth management group in Mexico; a property development group in Dubai, Oman, and Saudi Arabia; a supermarket chain in North Carolina (USA); a hotel chain in Europe; and the FMCG jewelry brand in Denmark.
"What should be the new
story of Turkish Economy?"
4th Industrial Revolution provides exciting opportunities for Turkish economy. With Exponential Production and Export, Turkish economy grows sturdily and opens the door for new employment areas. We have to train students who know software, hardware and algorithm in order to lead the way of 4th Industrial Revolution.
Only when we do it, we can develop high technology and prosper. We will listen to Cem Seymen about the objective of having a powerful country exporting technology with the comparison of the World and Turkey.